FUERZA BRUTA CASE STUDY – ARSHT CENTER

This video is a case study of why and how the executives at the Adrienne Arsht Center for the Performing Arts in Miami, Florida masterminded the highly successful run of the performance art theater piece Fuerza Bruta. Although the play had been running in NY for two years, the Arsht Center took it to a whole new level. Hear from the President and CEO John Richard and VP Scott Shiller about how they made their vision a reality and the obstacles they had to overcome. Meet famous restauranteur Barton G and see how he transformed the second largest stage in the US to an entrance lounge and after party nightclub. This video production garnered a standing ovation at the recent convention of theater CEO’s. Produced and directed by award winning director Richard Fendelman for the Adrienne Arsht Center of the Performing Arts, Miami-Dade County.

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